Home conventions and expos are very popular across the United States. A number of homeowners look to exhibitors for innovative ideas regarding home improvement, from decorating to more practical applications. If you are wondering whether your business should set up trade show stands at the next home show in your area, your business display might be a good fit if your company falls into one of the following categories.
#1:
Cleaning and Household Supply Exhibits
Every
homeowner is looking for better, easier, and quicker ways to get their house
clean, so vendors who set up trade show displays can find an eager audience
awaiting them at home shows. Whether your company sells big ticket items like
high-end vacuum cleaners or smaller, less expensive items like mops and cleaning
chemicals, you stand a good chance of picking up new clients at these events.
#2:
Contractor and Builder Trade Show Displays
Contractor
and builder trade show stands also do very well at home shows for obvious
reasons. If you are a remodeler, builder, or general contractor, it's a great
idea to present at this type of event. Be sure to include a portfolio of your
work showcasing some of the houses you have worked on in the past so that
attendees can get a sense of the quality craftsmanship and design styles you
offer. Even though many homeowners may not be ready to sign on the dotted line,
they are more likely to reach out to you for a quote when they are ready to
begin the remodelling or building process.
#3: Lawn
Service and Landscape Trade Show Booth
Landscape
architects are also in high demand at these conventions. Your company's trade
show stands may see a lot of foot traffic and increased contracts after a few
days at a home show. Be sure you bring along a brochure or flyer with pricing
information and references or testimonials from your current clients to help
showcase the services you provide. You may want to offer coupons or incentives
to get homeowners to try out your services and see if they are happy with your
work.
#4:
Interior and Exterior Painters
Painters
are another group of vendors that benefit from exposure at shows and expos.
Whether you are a one-man show or you have an entire team, bring a portfolio of
your work and plenty of business cards to pass around at your trade show booth
so that you have the opportunity to offer quotes the next time homeowners are
looking for someone to repaint a room, the entire inside of their home, or
their home's exterior. This is just a small sampling of the types of vendors
that do well at home shows. To get the most out of your investment, sign up
early for your booth space and select a prime location to set up your booth.
Order your promotional materials early, and don't forget to look for other state-wide
and national shows to show off your business's products and services.
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